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Home Other News How FreshDirect Got People To Do The Unthinkable

How FreshDirect Got People To Do The Unthinkable — Buy Fish Over The Internet

October 8, 2013

FreshDirect, the online-only grocery company, has become a staple in New York's tri-state area. But when the retail brand launched some 11 years ago, consumers were still skeptical about buying anything over the Internet – let alone fish or any kind of perishables. Founder and CEO Jason Ackerman and his team had to also navigate a new type of delivery service that was a novelty back in the day.

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